Welcome to the New Era of Logbook!
Editorial by our CEO Rolf Habben Jansen


New Horizons stands for fresh ideas, new technologies, and bold steps into the future.
Recently, we said goodbye to the paper version of our employee magazine “Logbook” after almost 125 years. There is always a touch of nostalgia, but every end also marks a new beginning:
The name remains the same, but the format is fundamentally different – and with it, we are heading for new horizons.
That is precisely our guiding theme for this issue: “New Horizons” stands for fresh ideas, new technologies, and bold steps into the future. The new all-digital “Logbook” allows us to share stories from across the Hapag-Lloyd world more vividly through interactive formats, audio and videos, as well as direct networking. More than just a source of information, it will hopefully become a platform for inspiration, innovation, and communication.
In this issue, you will find inspiring stories about employees who are pushing boundaries, future technologies, diversity initiatives, our decarbonization efforts – including how we are literally “shaving” our vessel hulls to be more efficient – and much more happening across our global company.
I invite you to join us on this new journey. Let's explore the possibilities of our digital “Logbook” and set sail towards New Horizons – together.
Enjoy reading and discovering!
CEO Rolf Habben Jansen

