A Quest for Quality

Hapag-Lloyd's promise and a world of shifts

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Becoming the Undisputed Number One for Quality
From factory to front door, nearly all products we use take a journey around the globe – inside a container.

Your shirt, your shoes – even the device you are using right now – have likely been in one. But what keeps that system running well, day after day? The answer is a mixture of reliability, transparency, and communication – long story short: quality. Hapag-Lloyd wants to become the undisputed number one for quality by 2030. This audio story takes you behind the scenes – into a world of smart visibility, real-time tools, and decisions that can’t wait. Take a peek behind the curtain and unveil the secret of quality and technology at Hapag-Lloyd.

The Minds Behind the Mission Driving digital excellence at Hapag-Lloyd

Luise Jacobs is Senior Director Digital Business Growth at Hapag-Lloyd and one of the driving forces behind the company’s digital transformation. With a strong focus on customer-centric technology, she leads global teams to develop smart solutions like Quick Quotes and Smart Visibility –bridging human expertise with tech innovation to deliver on Hapag-Lloyd’s quality promises.

Luise Jacobs Senior Director Digital Business Growth

Pia Dabelstein Digital Marketing Manager

Pia Dabelstein is Digital Marketing Manager at Hapag-Lloyd, where she bridges global customer insights with innovative digital communication. She plays a pivotal role in translating complex logistics topics into clear, compelling narratives – ensuring that tools like Quick Quotes resonate with customer needs and brand values alike. For her, quality starts with listening and speaking the right digital language.

# Additional interview partners in this audio production

Margo Banasiak Internal Sales Freight Agency Ltd., UK

Kawa Agha Business Development Manager Point Global Logistics, USA

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